Welcome to the BYO Marketing Funnel Playbook
FROM PRODUCT CREATION TO AUDIENCE CONVERSIONS
Finally, a simple marketing system that saves you time, increases revenue, and sets you free to live the life you’ve built your business for!
Why this Playbook is your game-changer
Sound familiar?
You’re overwhelmed by the complexity of marketing your products or services.
Frustrated by efforts that don’t seem to turn into sales?
Confused by the vast array of marketing advice, unsure of what truly works?
Concerned that your offers aren’t standing out in a crowded marketplace?
Worried that your marketing doesn’t resonate with your target audience?
You’re tired of trying “Everything” and still not seeing any results.
Imagine if you could…
Effortlessly attract and engage your ideal customers.
Develop offers that perfectly align with your client’s desires and needs.
Implement strategies that transform your business, making marketing fun again.
Experience the satisfaction of seeing your business grow through effective, clear marketing strategies.
Feel confident in your marketing, knowing each step you take is calculated and effective.
Take the Next Step Towards Mastering Your Marketing
INTRODUCING
The BYO Marketing Funnel Playbook
A proven system to help entrepreneurs go from chaotic to coherent marketing in just a few weeks.
When I set out to build a community through The WKND Society, I knew I needed someone who not only had experience building a thriving community but also did so with real purpose and passion.
That’s how I found Amanda of Dallas Girl Gang. I was inspired by the 'why' behind her community and the heart she puts into it, and I knew then that she was the right person to help me build my own. I was nervous about starting another business and putting myself out there, but I also knew that building this community was something I truly needed in my life. Through Playbook Marketing Co., Amanda, and Danielle have taken what started as a nervous idea and transformed it into something far greater than just a business. Their expertise and dedication have not only helped me bring my vision to life, but they’ve also pushed me to dream bigger and think beyond my initial concept. Their marketing strategies, creativity, and hands-on approach have been instrumental, and I’m excited to see the continued growth of The WKND Society with their support.”
— MARIA
The Deets: Here’s What You Get!
A Proven Marketing Funnel Framework – Learn how to attract, nurture, and convert leads into paying customers with a step-by-step system.
Offer & Audience Clarity – Define your core offer, create an ascension ladder, and craft messaging that speaks directly to your ideal customers.
Lead Generation & Content Strategy – Build high-converting lead magnets and use content frameworks like the 10x10 Strategy to consistently attract leads.
Social Media & Organic Growth Tactics – Leverage engagement strategies, platform-specific funnels, and organic-style ads to drive traffic and increase visibility.
Ads, Email & Conversion Strategies – Understand beginner-friendly ad strategies, create automated email sequences, and develop offers that encourage repeat business.
Plug-and-Play Templates & Planning Tools – Access workbooks, content planners, email templates, and marketing calendars to streamline your strategy and execution.
Take a Peek into the Modules
Lesson 1:
Clarifying Your Offer and Building an Ascension Ladder
Define your core offer and create a value ladder with upsell and downsell opportunities to maximize revenue.
Lesson 2:
Defining and Understanding Your Target Market
Identify your ideal customer, analyze audience behaviors, and refine your targeting for maximum impact.
Lesson 3:
Crafting and Clear and Impactful Messaging
Develop messaging that highlights your unique value, addresses customer pain points, and differentiates you from competitors.
Lesson 4:
Mechanisms to Reach the Audience
Select the best platforms to reach your audience, including social media, email marketing, and community-building tools.
Lesson 5:
Creating Effective Lead Magnets and Opt-In’s
Build high-converting lead magnets that attract, engage, and nurture potential customers into your funnel.
Lesson 6:
Systems for Capturing and Organizing Leads
Set up opt-in mechanisms, CRM tools, and email funnels to automate and streamline your lead generation process.
Lesson 7:
Driving Traffic & Engagement with Social Media
Leverage social media funnels and engagement strategies to attract, convert, and retain your audience.
Lesson 8:
Creating Content That Drives Conversions
Implement the 10x10 Strategy, Playbook Power Post Formula, and content hooks to generate consistent, high-performing content.
Lesson 9:
Ad Strategy 101
Learn the fundamentals of organic and traditional ad strategies, focusing on awareness, engagement, and conversions.
Lesson 10:
Maintaining Engagement & Building Loyalty
Use email sequences, brand storytelling, and social proof to nurture leads and create lifelong customers.
Lesson 11:
Creating Upsell & Downsell Offers
Develop strategic offers to increase revenue and provide solutions at different price points for your audience.
Lesson 12:
Building Your Community
Foster long-term relationships through brand engagement, loyalty programs, and affiliate/referral marketing strategies.
We created Playbook Marketing because we know firsthand how overwhelming it can be to navigate the world of marketing.
Playbook Marketing was born out of our frustration with cookie-cutter solutions and empty promises. Whether you’re a scrappy entrepreneur or a household name, we’re here to cut through the noise and deliver clear, actionable strategies that drive real results.
ABOUT PLAYBOOK MARKETING
At Playbook Marketing, we believe in making business and marketing simple, clear, and effective—without the fluff.
Founded by entrepreneurs Amanda and Danielle, Playbook Marketing was created for business owners who are tired of vague advice and overwhelming strategies. We provide actionable, step-by-step playbooks designed to help you grow, market, and scale with confidence. Whether you need a hands-on approach, a collaborative partner, or a DIY roadmap, our flexible solutions meet you where you are.
Our mission is to turn confusion into clarity, wasted effort into real results, and business goals into tangible success. With Playbook Marketing, you’ll have a strategy that works and the support to implement it. Let’s build something great—together.
This is definitely for you if:
You struggle with time and bandwidth—whether you’re juggling a full-time job while growing your business or running a business solo, you need a marketing plan that fits your schedule.
You’ve tried piecing together strategies from free content, courses, or coaches but still feel stuck—you need a clear, step-by-step framework that cuts through the noise and gets results.
You’ve been burned by "just do this" marketing advice that doesn’t address the real challenges of converting leads into paying customers, and you're ready for a proven system that works for your business.
Ready to transform your marketing?
ONE TIME:
12 Video Lessons – Step-by-step training to build your marketing funnel
Workbooks & Templates – Tools to plan, create, and automate your strategy
Marketing & Sales Systems – A proven framework to attract and convert leads
$197
Frequently Asked Questions
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This program is self-paced, so you can complete it on your schedule. Move through it in a few days or take your time over a few weeks—it’s completely up to you!
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No! We share the tools we use for ourselves and our clients, but they’re not required for success. We’ve considered cost and included options with free versions to keep things budget-friendly.
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We’re here to support you! If you need additional help, reach out to us at info@theplaybookmktg.com, and we can discuss custom support options.
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No, due to the digital nature of this program and proprietary content, all sales are final. Once you have access, we can't offer refunds.
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You can read our terms and conditions HERE.