Playbook Marketing, where actionable strategies and business success stories come to life.
ACTIONABLE STRATEGIES. REAL RESULTS
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ACTIONABLE STRATEGIES. REAL RESULTS ⋆
We created Playbook Marketing because we know firsthand how overwhelming it can be to navigate the world of marketing.
Playbook Marketing was born out of our frustration with cookie-cutter solutions and empty promises. Whether you’re a scrappy entrepreneur or a household name, we’re here to cut through the noise and deliver clear, actionable strategies that drive real results.
Our mission is simple — to equip you with tools that work, meet you where you are, and help your business grow. With us, you’ll find a mix of empathy, expertise, and no-fluff advice to help you thrive.
MEET DANIELLE
Hey there, I’m Danielle—co-founder of Playbook Marketing, storyteller, strategist, and someone who believes every brand has a story worth telling.
My career began on the marketing team for a national movie exhibitor, where I wore many hats, from running digital campaigns to crafting local store strategies. I even stepped in front of the camera as a brand host, bringing campaigns to life and connecting directly with audiences.
As an entertainment host, I’ve traveled the globe interviewing Hollywood’s biggest names and collaborating with major studios like Paramount Pictures and Sony Pictures. From red carpet moments to content creation, my work has always centered on uncovering the “why” behind every story and sharing it in a way that captivates.
Today, I bring that passion for storytelling and strategy to Playbook Marketing. Whether I’m guiding entrepreneurs through offer development or helping brands refine their creative direction, my goal is to provide clear, actionable strategies that connect businesses with their audiences and deliver real results.
ENTERTAINMENT HOST
You’ll often find me on the red carpet or at a movie theater when I’m not working behind the scenes at Playbook Marketing.
BERNEDOODLE MOM
I’m a proud Bernedoodle mom to the “Bernie Brothers.”
PRESS ON NAIL SUPER FAN
Press-on nails are my go-to accessory.
MEET AMANDA
Hey! I’m Amanda Smith, a marketing strategist and community builder who’s all about helping brands grow through smart, effective strategies.
With a proven track record in creating thriving business communities, I specialize in visibility, influencer marketing, and brand partnerships. As the co-founder of Playbook Marketing, I’m all about simplifying the complicated and delivering strategies that actually work. My unique approach blends creativity with practicality, empowering businesses to make an impact and connect with their audience authentically.
Whether I’m crafting campaigns or hosting workshops, I thrive on seeing clients grow with confidence. I believe that every great brand needs a game plan—and I’m here to help you make yours.
COFFEE CONNOISSEUR
you’ll find me scouting the best new coffee spots around town
PEOPLE-OBSESSED
I love relationships and getting to know what makes people tick
QUEEN OF A BOY HOUSE
Raising a toddler and a fun + silly hubs
The Playbook Difference
What sets Playbook Marketing apart? It’s the perfect blend of expertise and empathy. As entrepreneurs ourselves, we’ve been in your shoes—juggling growth goals, budgets, and a million things on our to-do lists.
That’s why our approach is personal and practical. We combine big-picture strategy with actionable steps, so you’re not left wondering, “What’s next?” And because we believe in creating a healthy work-life balance, we prioritize clarity and efficiency, so you can focus on what matters most.
We’re driven by collaboration, transparency, and results. Whether you’re a scrappy startup or an established brand, we’re here to help you thrive with strategies that are as thoughtful as they are impactful. At Playbook Marketing, success isn’t just about ticking boxes—it’s about creating meaningful connections and real, measurable growth.
Your Business, Our Playbook
At Playbook Marketing, we believe every business deserves a clear, actionable strategy to succeed. Whether you’re looking for hands-on support or tools to tackle your marketing on your own, we’ve got you covered. From customized services to our step-by-step BYO Marketing Funnel Playbook, we provide everything you need to elevate your marketing and grow your business—your way.
“As a new business owner learning how to keep up with the social media trends and gurus telling you what to post and how often to post, the Social Media Strategy Playbook was extremely helpful in keeping me grounded and organized!”
“There are so many examples shared and areas for reflection, which I feel are key in figuring out the direction of your business/brand and what YOU want to post. They make it so simple to follow along and create a framework and system for not only creating content, but also creating intentional content that aligns with your business and social media goals! I feel a LOT less overwhelmed and confident in creating content after having this guide!”
— ASIA CARTER
Ready to Make Your Mark?
Let’s create a playbook tailored to your business goals. Whether you’re ready to dive in or just exploring your options, we’d love to hear from you.