Let’s write your success story together — one playbook at a time.
WELCOME TO PLAYBOOK MARKETING
where we help businesses like yours turn complex marketing goals into clear, actionable strategies that drive real growth.
Our Playbook. Shared Success.
Meet Danielle Hawthorne and Amanda Smith, the dynamic dream team behind Playbook Marketing. Danielle, blending her creative entrepreneurial spirit with a splash of Hollywood glamour, complements Amanda’s talent for fostering meaningful relationships and knack for forging impactful brand partnerships.
Together, they bring to life the magic of Playbook Marketing. This agency is your secret weapon, presenting you with the strategic ‘playbook’ to navigate the world of business and make your brand sparkle. With Danielle and Amanda at your side, you’re invited to co-craft your success narrative — one actionable, empowering playbook at a time!
Simplify your marketing, Amplify your results.
Say goodbye to guesswork and overwhelm! The BYO Marketing Funnel Playbook is our DIY course packed with all the marketing strategies and insider knowledge Playbook Marketing uses to help brands thrive. From building irresistible offers to creating funnels that convert, this action-packed resource equips you with everything you need to take control of your marketing and grow your business—your way.
Featured Clients:
Our areas of expertise
CONSULTING
Gain personalized guidance and clarity to make informed marketing decisions that move your business forward.
MARKETING STRATEGY
Get a tailored roadmap that defines your goals, outlines your tactics, and sets you up for measurable growth.
SOCIAL MEDIA MARKETING
Engage your audience, build brand loyalty, and spark meaningful conversations on the platforms that matter most.
CONTENT CREATION
Access high-quality, compelling content that resonates with your audience and drives them to take action.
EVENT STRATEGY
Make every gathering count with events designed to captivate attendees, elevate your brand, and deliver memorable experiences.
PAID CAMPAIGN STRATEGY
Reach the right people at the right time with targeted campaigns that maximize your ad spend and drive measurable results.
INFLUENCER MARKETING
Harness the power of trusted voices to amplify your reach, credibility, and brand impact.
How We Help
At Playbook Marketing, we cut through the noise to deliver action-oriented strategies that actually work. Whether you need a tailor-made marketing roadmap, engaging social content, or breakthrough brand positioning, our expertise helps you attract, convert, and grow—without the guesswork.
Let’s simplify your marketing so you can focus on what really matters: moving your business forward.
FREE WORKSHOP
Your Marketing Playbook Masterclass
Join Your Marketing Playbook Masterclass and discover how to create a simple, effective marketing plan that actually works. In this action-packed session, we’ll guide you step-by-step to fill out your playbook, streamline your strategy, and set your business up for growth—all in just one page. Perfect for busy entrepreneurs ready to take control of their marketing!
Client Love Notes
“As a new business owner learning how to keep up with the social media trends and gurus telling you what to post and how often to post, the Social Media Strategy Playbook was extremely helpful in keeping me grounded and organized!
There are so many examples shared and areas for reflection, which I feel are key in figuring out the direction of your business/brand and what YOU want to post. They make it so simple to follow along and create a framework and system for not only creating content, but also creating intentional content that aligns with your business and social media goals! I feel a LOT less overwhelmed and confident in creating content after having this guide!”
— ASIA CARTER
“When I set out to build a community through The WKND Society, I knew I needed someone who not only had experience building a thriving community but also did so with real purpose and passion.
That’s how I found Amanda of Dallas Girl Gang. I was inspired by the 'why' behind her community and the heart she puts into it, and I knew then that she was the right person to help me build my own. I was nervous about starting another business and putting myself out there, but I also knew that building this community was something I truly needed in my life. Through Playbook Marketing Co., Amanda, and Danielle have taken what started as a nervous idea and transformed it into something far greater than just a business. Their expertise and dedication have not only helped me bring my vision to life, but they’ve also pushed me to dream bigger and think beyond my initial concept. Their marketing strategies, creativity, and hands-on approach have been instrumental, and I’m excited to see the continued growth of The WKND Society with their support.”
— MARIA